Big tech trends for live music events
The production involved in live music events and festivals has been getting bigger and more spectacular over the past few years. 2020 marks the beginning of a new decade and we have listed a few of our top tech trends that we expect to make an impression this coming season.
Drone footage makes a great impact, especially at a music festival or a live music event. This footage can be displayed on the main stage screens or at other locations to create a buzz and show the sheer scale of the production. At a festival, using this drone footage can direct guests to different events throughout the festival and the footage can be recorded for future advertising and marketing.
Virtual reality has improved significantly since it first arrived in our lives. There are virtual reality games, films and now, thanks to Melody VR you can even watch a concert in virtual reality. In time this could change the way we share and market live events & festivals. There is nothing like actually being there, in the crowd and watching your favourite band, but for those who can’t make it to the event, it’s a great way to give them a taste of the experience.
Whilst video walls have been around for a long time, the quality of these just keeps getting better and better. The way that people are using video walls is starting to change. Instead of just showing an audience a close up of the main stage artist, they are being used as a backdrop for stage performances. They are also being used as stand-alone light displays throughout music and arts festivals. A video wall can be constructed in so many different ways, so if you have the vision, you can create something spectacular.
As we saw with EE’s recent campaign to showcase their super-fast 5g network, augmented reality can enhance a live performance and capture the attention of a crowd. It may take a while but in the future, augmented reality is likely to become a common addition to music festivals and concerts. EE have already shown they can host such an event, and the tech is in development and it is constantly evolving.
With all of these big tech trends on the horizon, music events and festivals are set to become more engaging, immersive and exciting than ever. We come to music festivals and concerts for the music, but the production can make them unforgettable.