Marketing Your Business on a Budget
Marketing your business is important for growth, but it can become difficult to think of new and innovative ways to reach a new audience without breaking the bank. However, there are a few things you can do to help maximise your target audience.
Social Media: The Free Advertising Agency
Almost everyone holds social media at their fingertips. So why not utilise it and spread the word of your business? Most, if not all, major social media sites are free to join and by socialising, posting regular content and sticking to your brand – you can grow an audience in no time. Some social media platforms also offer paid advertisement opportunities if you want to push your name out there a little quicker.
Giveaways!
Everyone loves a freebie or the chance to win something. It’s not unheard of for companies to offer the chance to win one of their products by simply liking and sharing their recent post. It’s free publicity and the chance to offer your product into someone’s hands if they win!
Free Listings Wherever Possible
Online directories are the digital Yellow Pages. Sites like Google My Business which allow you to list your business on Google Maps and on Google itself, are completely free to use – giving you that even bigger internet presence. By listing your business for free on a variety of different sites, you’re not only pushing your name out there but you’re also making yourself more clickable when it comes to someone searching for something specific.
Digital Advertising
We are constantly bombarded with endless streaming services, television and radio. With all of these distractions, it can be difficult to reach your target audience with advertising. To make an impact we have to move ahead with the times, creating memorable advertising whilst being cost-effective.
Studies have shown that video is way more engaging than a still image, and customers are much more likely to absorb the information shown in a video. Using a bright LED screen to advertise your products or services is a great way to make sure your message stands out from the crowd.
Whilst the price tag may seem hefty to begin with, you will soon notice the benefits when you connect with your audience and really make an impact. If you are interested in hiring a big screen to advertise your products, please get in touch.
Advertising doesn’t have to break the bank. Every business has to start somewhere and it can often be disheartening to not see things take off instantly. But by working towards your online presence and marketing wisely, you can soon create an unforgettable brand.
